Course overview

Four steps to success

This is the course outline, Modules 1-4, with a breakdown of what we cover in each subsection, including our own PDF examples and templates. Have a look at the two explainer videos and email [email protected] if you still have any urgent questions prior to signing up!

Course curriculum

  • 1

    INTRO

  • 2

    YOUR MARKET

    • Market - WORKBOOK

    • Market - Fitness trends examples

    • Market - market map example

    • Market - competitor review examples

    • Market - Target customer examples
  • 3

    YOUR PRODUCT

    • Product - WORKBOOK

    • Product - interior moodboard examples
  • 4

    YOUR FINANCIAL MODEL

    • Financials - WORKBOOK

    • Financials - ASSUMPTIONS SHEET

  • 5

    YOUR PRE-OPENING

    • Pre-opening - WORKBOOK

    • Pre-opening - DOWNLOADS

Instructor

Director

Matt Morley

Matt launched Biofit in 2015, creating his own pop-up 'nature gym' in London UK to critical acclaim. He designed a natural fitness studio in Calgary, Canada, training the coaching team in his natural fitness method before designing an office gym for a medical university in Stockholm and an outdoor 'beach gym' on the Adriatic Coast. In addition to delivering his own scientific research study into the health benefits of 'indoor green exercise' in association with the University of Essex, UK, he was commissioned by real estate developer EcoWorld Ballymore to deliver a research study into the healing power of his biophilc design interiors on stressed-out office workers. He is currently advising a number of leading hospitality brands on their fitness and gym offer whilst continuing to evolve the Biofit training method.